Batching tools can help you organize your work so that it can be easily outsourced. A lot will depend on the provider that is doing your outsourcing for you. Are they doing it on a hourly basis are they doing in on a per job basis. Ideally you want to be able to create content in such a way that when they do something for you you’re doing it in batches. Once you get ahead in production you will actually develop an inventory for these types of content . This in turn becomes a backlog of items that you can then schedule. There are a variety of tools that you can use for batching and scheduling. These work especially well with social media and blog posts where you can schedule your content.
Some of the common batching tools that you can use are HootSuite (which is what I use) which allows you to create social media posts in a variety of channels and schedule them in advance so that they are broadcast to a very social media channels. Meet Edgar is another social media batching tool that you can use and also allows you to both allow you to look at multiple channels at the same time in the event that you have multiple channels to work from. You will generally need to create CSV or Excel spreadsheets, but it’s a fairly easy process and you can actually schedule your work weeks or even months out.
Creating posts in batch form is really just taking a common sense and efficient approach to your work. Think of making a dozen cookies. Would you check the recipe, gather ingredients for one cookie, prepare and bake that one cookie, then repeat the process 11 more times? Probably not – and that is the theory of batching posts.
There are many programs that can help you. By spending a few minutes using them to schedule posts for the week (one option) you are able to focus on the other aspects of your business time and family.
Hootsuite – Overall Rating 9.0
Perhaps the biggest reason to use Hootsuite for your company is that it enables you to manage multiple social media accounts in one place. Thus, you do not have to remember pesky passwords any more or need to go to each individual site to check. You don’t have to sign in to each individual social site as Hootsuite empowers you to manage your marketing campaigns across multiple social profiles from this one system.
With Hootsuite, you can manage several contributors and share access and data without sharing passwords. You can choose from a wide selection of design themes, and work smartly with social streams, columns, and tabs. Improve your team’s productivity by assigning messages and tracking progress and responses. Enhance delivery efficiency by posting your updates at the best time and date for maximum audience reach.
MeetEdgar – Overall Rating 8.6
MeetEdgar is a social media management tool that automates content re-sharing and optimize your social traffic. It is designed to help brands perform the tasks of a content manager without needing to hire one. It is ideal for companies that create evergreen content; the app complements their content marketing strategies. MeetEdgar connects to your Facebook, Twitter and LinkedIn, and through a web plugin, it can be accessed from any mobile device. MeetEdgar also features an URL shortener with in-app click tracking. It enables you to follow clicks and aids you in analyzing feedback.
MeetEdgar allows for performing the role of a content manager at a fraction of a cost. You schedule content re-sharing and automate the posts. The app queues your posts, while you focus on other important tasks. For seasonal posts, MeetEdgar lets you set an expiry date, giving you an automated setup throughout the year.
By continuously sharing your evergreen content you double your traffic and increase audience engagement. The app complements a well structured sales pipeline; you can use it as a top-of-the-funnel tool that generates fresh leads from your old content. This helps increase the ROI of your digital assets.
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